Book a website redesign turnkey

Website redesign is a process aimed at improving user interaction, primarily by re-evaluating existing navigation, layouts, content, and technology stack.

During the redesign, the goal should be to improve conversion, optimize speed and technical performance, and ensure that your website fully responds to any device, screen size, browser, or operating system. If done correctly, a successful website redesign can help you attract new customers, earn more money online, and give you the opportunity to promote yourself and your business 24/7.

How to understand that a website needs a redesign?

Website redesign is an update of content, layouts, rebranding, updating mobile design, and much more. According to analytics, the average lifespan of a website is 1.5 to 2.5 years. Since design trends change and technologies evolve, this is the average time during which a redesign will seem “fresh” and competitive.

By answering the following questions, you will understand whether you need a website redesign:

• How often does your brand change, do you update services? Maybe your corporate style has changed, and the site does not match it. Or you added new services that are not displayed on the old site.
• Is your resource functional and fast? Put yourself in the place of your clients and see if you can navigate the site well and find everything you want without encountering errors or long page loading times. Nearly 50% of websites receive four to six page views per visit — navigation and site speed really matter.
• Have your sales started to fall, or do you see that you are losing conversion? In analytics, you can see how long clients stay on the resource and draw the appropriate conclusions.
• Does your site look old-fashioned or outdated? Review the current resources of competitors, and you will understand if there is a significant difference between you.
• Is it comfortable to search for information or the necessary goods on the site? Are there necessary filters and so on? If not, you should think about them.

Changes in the industry are also an important factor. For example, when Google announced that it would be moving to mobile-first indexing, it became essential for websites to be optimized for mobile devices, or they would lose organic traffic from Google.

Why choose quality redesign instead of an update?

Understanding the difference between updating and major renovation is mostly related to the scale of the project. For example, a simple update of the website’s color palette, typography, or slight UX adjustments for certain pages is considered an update.

However, if you want to make these changes to the website’s visual identity simultaneously with serious changes such as updating the site or page infrastructure, code, or overall functionality, now is the time to completely change the design.

Website redesign: main stages.

The process of redesign can be complicated if you’re unfamiliar with it, but for professionals, everything is very simple and clear. There are several stages that need to be completed for an effective and successful website redesign. Here’s how we work:

Stage 1: Evaluation and Analysis

It’s important to assess the current website pages to determine whether to retain, update, or delete their content. We identify what works and what doesn’t. We pinpoint the strengths and weaknesses of the website and compare current metrics and analytics.

Stage 2: Goal Definition

Next, we define the goals and how you envision the final result. Perhaps you just want a more professional-looking website? Or hope to gain more potential customers and sales? Whatever your goals might be, they need to be absolutely clear to create a website redesign strategy that meets your expectations. Adjustments and clarifications can be made during the process.

Stage 3: Strategy Development

Then our website redesign team outlines a plan to achieve the client’s goals based on their needs and priorities. If you’re looking to develop a more professional image, take a close look at competitor websites and resources you like outside of your industry to better understand what you’d want in the final result. Maybe the target audience of the business has changed, or new tools need to be added. Or perhaps it’s time to update content, graphics, brand information, etc.

Stage 4: Implementation

After thorough information collection, our team gets to work. We also communicate with the client at this stage. The website owner will review maps, wireframes, mock-ups, etc. Any necessary adjustments will be made promptly.

Stage 5: Review and Launch

The final part of the website redesign process is testing the site. We test the site to ensure it’s functional, error-free, forms are working, and most importantly, the site operates smoothly across all browsers and devices. If everything is in order, we consider the task completed and inform the client.

The cost of a website redesign depends on many factors: the scale of the site, the number of changes needed, integration with third-party systems, etc.

Website Redesign from “AB Agency”: We know what you need!

We offer quality website redesign services in Ukraine that will surely elevate your business to a new level. We have a professional team of design and marketing experts who can provide detailed consultation and offer suggestions specifically for your case.

• Countless reviews from satisfied clients.
• Affordable service prices.
• Personalized and comprehensive approach.

Professional web designers from AB Agency can turn any idea into reality!