Today there are quite a lot of different rules that affect the placement of a site in the TOP of search results. Every year major search engines add new ranking rules. Web studios in Astana also do not sleep and try to catch up with the world trends in website promotion. It is important not only to create websites, but also to be able to make the sites bring customers to the customers.

It is worth recalling that in April 2010 Google made global changes to its algorithms. In addition to the main factors, the company began to take into account the loading speed and overall performance: the faster the site loads, the higher it is in the search results. Now, if the site has a “heavy weight”, which requires more than three seconds to load, Google “lowers” it down in the search. Later, Yandex also included this factor in its rules.

The main reasons for the influence of site loading speed

Conversion – the ratio of all site indicators (visits, clicks, conversions). It shows the percentage of guests of your site who subsequently become your customers/buyers.

Conversion is a very important factor, because the number of customers depends on the loading speed. If the site slowly loads all your pages, responds poorly to clicks, then the probability that the client will go to a competitor is very high. People in the age of modern technology, do not like to wait, everyone wants to get everything at once!

The ability to quickly load a web resource with a weak Internet and/or on a low-power computer or gadget. Any search engine is interested in ensuring that users are completely satisfied with the search results. Therefore, a web resource with slow loading is often “lowered down” by search engines.

What does the site loading speed mean?

Loading speed involves the time of drawing all the images, design elements, gif-images, views, text. For users, the design of the site is very important, so if it loads slowly or freezes, the visitor often goes to another resource.

DOM load time can also be attributed to the explanation of the speed of displaying a web resource. DOM is the time that passes from the first seconds to the full loading of the entire page, with images, scripts, etc.

Requirements for large search engines

Before you create a website and engage in promotion, you need to understand the basic requirements. Google, for example, has the following requirements:

For desktops:

  • Excellent result – up to a second;
  • Normal result – 1-2 seconds;
  • Poor result – longer than 2.1 seconds.

For mobile devices:

  • Excellent result – up to 1.6 seconds;
  • Normal result – from 1.6 to 3 seconds;
  • Poor result – longer than 3 seconds.
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To increase the site loading speed you can use the tips offered by a special program from Google – PageSpeed Insights.

Today website loading speed in most cases is one of the most important components of the factors that affect the results of search results. However, it should be remembered that the main thing is still content. Websites with good content will always be needed, even with long loading times in the browser. In Ima studio you can order not only professional development, but also website promotion.