One of the specializations of the web studio “AB Agency” is the creation of commercial sites, tailored to solve specific business problems of our clients. Designing websites for commercial activities and adaptation to your business, the main goal is to increase the flow of customers, expand the sales region and sales growth.

We offer website development for small businesses in Ukraine and entrepreneurs from Europe and Asia who do business in Ukraine and are focused on the Ukrainian target group. Professional technology is aimed at achieving your commercial goals.

How does the site differ from a simple information resource?

  • It is a tool that significantly expands the possibilities of communication with customers and partners.
  • It has a wider functionality and additional software modules
  • Optimized for promotion in your target audience.
  • Its main purpose is to promote goods and services

What is a commercial website?

Commercial websites are run by businesses to sell products or services. From a functional point of view, its main purpose is to advertise and raise awareness of the product among visitors, as well as to facilitate the transaction process. Since the goal of any commercial website is to increase sales of a particular business, its content and design should reflect the brand image.

Unlike personal sites, commercial sites leave little room for individual customization. The tone of the information and the appearance of the brand become the most significant factors influencing web design and content.

3 required elements of a commercial website

Due to the fact that a commercial website is closely connected with business, not only personal considerations of the customer are taken into account in the process of its development. It must have all the necessary elements to ensure its main goal – to support the marketing and commercial side of the business.

To make sure your site is on target, here are a few aspects you need to consider when creating a commercial website.

Ease of use

Up to 80% of people make a purchase decision based on a company’s online profile. One of the easiest ways to access information is through the company’s website.

  • Commercial websites have a significant impact on the purchase decision.

Thus, the first thing to do is to make sure that visitors can easily navigate your site. Unclear navigation will make people give up quickly, and this will not benefit your SEO and conversion rate.

  • Ease of use also means greater functionality.

No one wants to find a broken link or encounter an error while searching for information. A poorly built website not only fails to deliver what it promises, but also leaves a bad impression on the brand that the site represents. The worst case scenario? It will make people think that you don’t take your business seriously.

  • A clearly defined goal should be traced everywhere.

In addition to features that function properly, you should also think about whether they fulfill their purpose. There’s no point in including complex features just for looks if they don’t add any value to your site. Especially if your site contains web application functionality that helps you communicate with customers.

A good rule of thumb is to keep the user experience as simple as possible. The bottom line is that you need to carefully plan what your site wants to offer. Remember that there is nothing wrong with having a simple website if it works well.

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Concise design

In addition to ensuring that your website works properly, you also need to pay attention to its appearance. According to numerous tests, about 38% of people close a website that looks unattractive.

You can modernize the look of your site by using a well-designed layout and eye-catching visuals to support your site’s content. Choosing a good color scheme is also important as it can help make a first impression and increase your brand awareness.

Despite all this, good design does not always mean a very bright, colorful look. Remember that aesthetics is closely related to the usability of the website. After all, good design should not interfere with site navigation or distract visitors from its content.

100% site security

All types of websites necessarily contain confidential information that is not intended for public use. This is especially true in the case of commercial websites. Both confidential company information and user data are stored there. Commercial websites usually collect and manage personal data of visitors.

Unfortunately, the number of data leaks is growing every year. Data theft, phishing – there are many security breaches that can put your business and other people’s privacy at risk. Therefore, ensuring secure web browsing should be your top priority. For this purpose, SSL certificates are used, which provide an encrypted connection.

When you need a commercial website

The benefits of owning a commercial website are too great to ignore. Besides supporting the marketing and commercial side of a business, this type of website can also increase brand awareness and build customer trust.

If your company hasn’t had a commercial website yet, now is the perfect time to fix that. Try making one and see how beneficial it is for your business in the long run. Contact us, always happy to help!