There are several types of websites designed to solve different tasks. One of them is a corporate website.

What is a corporate website?

It is a site that serves as a representative of the company on the Internet. It contains information about the company’s activities, contacts and addresses, a list of services or product catalogs, price lists. There is a feedback form. The site is targeted, designed for such audience as business partners, customers and the press.

Functions of a corporate website

A corporate website is an externally oriented portal that has a certain set of functions. All information that is placed on such a resource has clear functions.

Attracting new customers

The site is a kind of advertising platform designed to attract new customers. The audience here is only targeted, which receives comprehensive answers to all their questions.

Attracting new partners

Only a constant influx of new business partners allows the company to constantly develop. Investment offers, programs for dealers can be placed on the site.

Search for new employees

Creation of a corporate site pursues one more goal – recruitment of employees. For this purpose information about career prospects, working conditions, schedule, social guarantees is placed.

Feedback

In this section there are feedback books that allow you to independently analyze the activities and successes of the company, answers to questions, clarification of additional questions. There is a section for collecting statistics on popular products or services.

Image of the company

Development of a corporate website takes into account this point. The better the portal is implemented, the more trust it inspires in the target audience.

Types of corporate websites

  • A business card site is the simplest option. It is used by small firms or companies that do not have a full-fledged website. It contains only the most important information that is necessary for both customers and business partners.
  • Online store, or electronic trading platform. It shows the goods, presents a photo and a detailed description. There are company details, related documentation.
  • Information portal. There is no advertising here, news is published, it tells about new trends. The portal works only in one direction. Help desks, trading platforms, mailing lists can also be located here. It is possible to arrange conferences and organize discussions. Creation of corporate websites of this type requires involvement of many specialists of different profiles.

A promo site is intended exclusively for advertising. It is created to inform people about discount weeks, sales, arrival of new collections.

A common problem for all types of corporate websites is the complexity and high cost of their creation. However, for each company