Users are constantly looking for information on the web. They compare, buy products and services online. Therefore, business websites play an important role in the promotion of the company. They help to effectively differentiate from competitors, optimize internal processes, find more customers.

Common excuses for creating business websites

The absence of a website in an organization negatively affects its image and profits. But companies still use excuses not to create their own page. We decided to refute the most popular of them.

  • We do not need a website

The Internet is used by people of all ages. More than 80% of adults go online every day. Without an online presentation, you are constantly losing customers.

  • Our business is not for the Internet, my clients are not there

This excuse is relevant for those whose customers are only elderly people from small towns or villages who are not used to new technologies. There are almost no businesses with such a narrow and homogeneous target audience. Each company has 2-3 segments of customers, most of whom are looking for information about products online.

  • There is no money for the site

An optimized selling website will save your advertising budget because customers will find you on the Internet themselves. The page is a profitable investment that will pay off in 2-3 months. It will help to increase your profit at times.

  • We have enough customers

You may wonder why you need to pay a lot of money for a corporate website if you already have enough customers. But the goal of a successful business is to help as many people as possible while creating jobs and increasing profits. If you are satisfied with the current flow of customers, you lose the opportunity to scale, lose to more active competitors.

  • Why do I need a website if there are social networks and marketplaces

A website is an opportunity to systematize important information about your business: products, benefits, reviews, prices, terms of cooperation. To make more subscribers in social networks become customers, it is important to have your own page. Remember that not all potential customers are active on Instagram. And search engines, unlike marketplaces and social networks, are used by everyone.

  • No time to deal with the site

Site administration takes as much time as checking emails or cold calling potential customers. But it brings much more benefits. If necessary, site management can be entrusted to a development studio.

  • We do not want to hire additional employees to maintain the site

Modern platforms allow anyone to manage the site. In the AB Agency studio, we prepare video tutorials for clients so that they can make changes to the page without involving programmers.

Website creation goals: the relevance of web development

The corporate page will help to solve important business problems. This confirms the relevance of creating a website for the company.

  • Be in trend: meet expectations

Your customers spend a lot of time online – communicating with friends and colleagues, searching for new information, shopping. Therefore, it is important for them to be able to get acquainted with you online before visiting a branch or placing an order. Having a website will help them do this.

  • Attracting clients

One of the main goals of a business is to increase sales through the website. It will help to solve this problem by attracting customers who did not know about you due to the lack of a page. And the flow of new customers will increase profits.

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  • The best reputation – more trust

Your own page helps to build a strong brand. You cannot fully control the criticism of your company on the Internet. But a business website will give you the opportunity to respond to it.

  • An economical way to promote

Brochures, posters, advertising on radio and television are many times more expensive than your own website. Such methods of promotion are becoming obsolete, as most modern buyers do not pay attention to booklets or short videos on TV. The advantage of creating a website is that people can carefully study the information provided and return to it after a while.

  • Ability to inform about new products in time

New products, seasonal sales, promotions for regular customers – your own business website will allow you to regularly share important information with users. Consider the page as an online catalog, thanks to which customers will always know what’s new.

  • Virtual office 24/7

Employees of branches can answer questions of potential customers only at certain times, and do not always have time to help everyone. The business website is available to customers every day of the year around the clock. It will help you not to lose any application, work effectively with users, process their requests faster.

  • Visitors from Google search

Organizations without a website lose free traffic from search engines. Potential customers use these systems to find and study the right product. With proper optimization, your project can get to the first page of the search, which will significantly increase the number of visitors to the site.

  • Systematization of all information about the company

One of the main advantages of creating a website is the ability to systematize all information about the company on one platform. Characteristics of goods or services, price lists, reviews, special offers: the client will be able to quickly navigate what your business offers.

  • Expanding the target audience

The site is accessible to potential customers from any city or country. Even if you have a local business, probably not all potential customers have passed by your branch or seen your advertisement. Your own page will introduce more people to your company, expand the target group of customers.

  • Development of existing offline business

One of the functions of the organization’s website is to ensure the successful scaling of offline business. The increase in customers and profits will allow to open new branches of the company, to offer users more goods and services.

  • Opportunity to demonstrate the results of work

It is convenient to publish successful cases, talk about interesting projects, share the achievements of the company on your own page. This will help to gain the trust of customers, strengthen the personal brand.

  • Marketing tool

A business website is a presentation of a company in the network, one of the main tools of online marketing. Your own page will help to attract not only new customers, but also partners, suppliers: everyone who cares where their goods will be sold, with which company their brand will be associated.

  • Communications with clients

An interactive business website will allow you to establish communication with customers. Online consultant, the ability to leave feedback on products, comments under articles – such features will bring you closer to customers, help to quickly and thoroughly answer their questions, give feedback.

  • No need to have technical knowledge

No programming skills are required to administer modern websites. For example, the Tilda platform provides detailed reference materials and technical support. Any employee can manage the page.

  • Formation of corporate culture and brand of the company

The task of a corporate website is to make a strong brand of the company on the Internet. To do this, the page is designed in the company’s colors, the logo is placed, and a single style of online communication is created. By adding a section on the mission and goals, the company will be able to form the image of a socially responsible business.

Benefits of website development

  • The ability to defeat competitors that cannot be handled offline

If a business has many competitors offline, your own website will help to expand the target audience, niche. Thanks to a unique selling proposition, effective communication with users, memorable design, your company will be able to stand out from the competition.

  • Optimization of the resource for your needs

No need to overpay to aggregators, directories and other platforms for placing information about the company

Marketplaces, aggregators, large online stores charge commissions for placing your goods or services. These costs are rarely justified due to the high competition of such platforms. Therefore, a business website is a more economical and effective way of promotion.

  • Getting feedback

Your own website will give your customers the opportunity to make suggestions or ideas to improve the service, leave feedback about your products and services. Taking into account the wishes of customers, you will be able to improve your business.

  • Advantages of the site for business

Access to new markets for your goods and services

The site is not tied to any location. It is available to users from all over the world, which allows you to promote your services in any country or region. Therefore, the business page will help you find new markets, business partners, customers.

  • Commercial perspective

E-commerce is gaining popularity. Large businesses are starting to offer their services online. Analysts suggest that only those companies that can adapt to this trend will survive in the long run. A business website is the first step towards business digitalization.

  • The site is a business card of the company

A business page is your business card on the Internet. Unlike a paper one, it cannot be lost, it is interactive, offers more relevant information. If print advertising is relevant for your audience, indicate the website address on the business card.

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What does the organization’s website do

  • Level of service

Interaction with customers and suppliers can be made more convenient by automating certain processes. Ordering via the Internet, online consultation, the ability to track the delivery of goods – such simple functions can increase your level of service.

  • It is convenient to share information about the company

It is much easier and faster to send someone a link to your company website than to mention the address or phone number of your branch. Your page can be shared on social networks, saved to bookmarks. This will help promotion.

  • Increasing customer loyalty

A business website makes interaction with you more transparent and understandable for the client. Thanks to a closer acquaintance with the company, its values, products, team, the client has more reasons to remain loyal to your brand.

Why a website for business is not a magic pill: customer mistakes

Despite the obvious advantages of creating a website, it does not solve all the problems of the company. The most common myths about websites include:

  • The site will make any unprofitable business profitable
  • The main key to success of any business is a quality product and customer care. In the absence of these components, the site will not be able to help increase profits. If the problem is in the product or service, then even with thousands of traffic, sales will not grow.
  • There will be a lot of target audience on the site, for which almost nothing needs to be paid
  • To maintain high traffic on the site, you need to invest regularly. Promote in search engines, social networks, set up contextual advertising, update content. New customers are not free. The advantage of a website for business in comparison with offline advertising is that it will help to attract more relevant users at a lower cost.

You can not bother with the design, and just copy the corporate booklet to the site to push customers to the target action, the page should have a logical structure, easy navigation, and make a pleasant impression. Individual adaptive design that reflects the corporate culture of the company is one of the main criteria that can ensure your success on the Internet. An unattractive, overloaded page will only harm your brand.

Recommendations for working with the site

For your website to convert as many visitors as possible into customers, follow three recommendations:

  1. Make sure that the cover on the main page clearly conveys your unique selling proposition and attracts the attention of visitors. The user should clearly understand what you offer and how you differ from competitors;
  2. Do not overload the site with an excessive number of sections, advertising, animation. The page structure should be logical, navigation should be intuitive. Users are not used to spending a lot of time searching for the necessary information;
  3. Place your contacts and links to social networks, give visitors the opportunity to leave a request or ask a question. Do not be annoying, pop-ups asking for an email address or requesting a call back will only frighten users.