A trigger is an important element of websites and at the same time a psychological technique that pushes visitors to take certain actions without delay: call, register, buy goods, download prices and much more. And for online stores it is a necessity because it allows you to earn extra money.

First trigger: “Unambiguity”

To use this trigger, you need to be in the main display of the portal:

  • Add data about your product that you sell.
  • Indicate that this product is sold.
  • Indicate the region of sale.
  • If you are the owner of a commercial resource, and you want to sell something with it, then the most important points in the selling text should be right on the main page of the site.

The second trigger: “We will do everything for you”

What does this trigger offer you?

  • All-inclusive services to make life easier.
  • A detailed table of products to facilitate the choice.
  • Price calculator to make it easier for users to calculate how much it costs to install plastic windows or parquet floors.

The third trigger: “Individuality”

This trigger consists of the desire of people to somehow distinguish themselves, to feel exceptional. You need to create a sense of superiority. You can do it like this:

Immediately in the text, note that the visitors of the portal are unusual people:

“Our product is not available for everyone, but only for the chosen ones”.

If certain conditions are met, you can buy goods, for example:

“Only for participants of the shopping center!”.

You can learn how to write a selling text, taking into account the following recommendations:

  • It is worth studying your own product or service carefully. Create a need, as this is the main task of the selling text.
  • Determine the target audience that your text is focused on.
  • Where to place the selling text. Selecting a traffic source is also important.

The fourth trigger: “Attractiveness”

Beauty is an unstable concept. For example, orange is a favorite color for some people, and some people do not like it at all.

Therefore, the points of contact with potential customers should be at least, if not beautiful, then at least attractive.

Here we are talking about the design of the portal, the music in the background, the logo and so on. All this should be attractive. And this is also a kind of trigger. In particular, if it is made not only pleasant, but very good for its target audience.

The fifth trigger: “Unpredictability”

People immediately get used to good things, so the saying goes: “Make people feel bad, and then put everything back in place. And only then you will see real happiness in their eyes”.

Therefore, it is necessary to be unpredictable. It is worth changing, in a wonderful sense of the word. Among such changes are:

  • new design of promotional products;
  • Quality offer;
  • accelerated delivery time;
  • An unexpected gift;
  • Call after purchase.

You can continue the above list endlessly. It is like in a relationship between men and women, you need to constantly add something new and in this case your visitors will never leave you.