“Why do I need a website if I have Instagram” is one of the frequent objections of customers. Indeed, the statement that everyone needs a website is wrong. We will tell you in which cases a website will become an effective sales tool, when a website is the only option for doing business online, and when an Instagram account is enough.<\/p>\n\n\n\n
Not every business can be presented on Instagram. For example, the sale of crushed stone, rolled metal – who will look for such products on insta? Or funeral products – the manufacture of monuments and tombstones – who will subscribe to such an account, who will want to see this content in their feed? Think about who you work with, where your target audience is, how they can search for you. As a rule, everything related to industry, manufacturing, heavy engineering requires website development.<\/p>\n\n\n\n
In addition to service areas (manicure, makeup, cakes to order), Instagram is good for niches in which there is no demand for goods, but there are signs of a buyer – this is a marketing term that means that there is a target audience similar to our customers in a number of ways. For example, selling a slime with glitter on the site, ignoring Instagram is a bad idea. This is a product for which there is no demand, buyers do not know what it is, what it is needed for, they have not even heard such a name, which means that the probability that someone will search for it on the Internet is minimal. But you can use social networks – because potentially this product is interesting for mothers with children, and such an audience is easy to find on Instagram.<\/p>\n\n\n\n
If you have researched a niche and it seems that the site and Instagram are equally suitable for your business, we suggest conducting more detailed analytics by comparing 18 criteria. To decide what is right for you, divide the sheet into 2 columns, put a “+” in one if the site will solve the problem better for this parameter, and in the second – mark “+” for Instagram.<\/p>\n\n\n\n
If you have a startup, you have already decided on the idea, but you are not sure that it will “shoot”, then it is not advisable to create a website immediately, first create an Instagram account. Test the idea, introduce customers to the products, watch the development of events in the social network, and then decide how to proceed. With this approach, in case of failure, losses will be much less.<\/p>\n\n\n\n
Website prototype development, design, layout, SEO-optimization – these are works that require time, special skills, experience. In addition, everything does not end with the development, the site needs to be promoted and administered. Not everyone has a sufficient level of competence to create a website on their own and maintain it in the future, even if it is made on a modern platform with a convenient admin panel.<\/p>\n\n\n\n
Registering an Instagram business profile does not require special skills. Any smartphone user can handle it.<\/p>\n\n\n\n
Registration of an account in Instagram with the transition to a business profile, uploading photos, synchronization with other social networks takes no more than an hour.<\/p>\n\n\n\n
Launching a website, even the simplest one on the constructor, will take from a week to a month: the more time you spend on niche analysis, the more effective the site will be.<\/p>\n\n\n\n
Creating an Instagram account is a free procedure, unlike website development. Even if you are an experienced webmaster, you will at least have to pay for a domain and hosting. The price for a conversion site in the studio depends on the complexity of the design, the volume of pages, functionality, the presence of text, photo, video content.<\/p>\n\n\n\n
The site can be improved – to increase pages, expand functionality. It can be rolled out from a business card to an online store, Instagram does not give such an opportunity, you have to work within the limitations of the social network.<\/p>\n\n\n\n
The ways to promote Instagram are also limited: SMM-promotion (content marketing, hashtags, geotags, work to increase coverage) and targeted advertising. While the website has much more opportunities for promotion: in addition to targeted advertising, you can set up contextual advertising to reach the audience not only by interests, but also by keywords. In addition, another promotion tool is available for the site – SEO, thanks to which your resource will be found in search results. Given that there are much more search engine users than Insta users, we can say that the site is a marketing tool with unlimited opportunities for promotion.<\/p>\n\n\n\n
That is, all the tools for promoting an Instagram account allow you to attract an audience that is limited to users of this social network, and you can drive traffic to the site from any source.<\/p>\n\n\n